The Eavanna Breen Skin & Laser Clinic
Placing Eavanna at the heart of her business was the key to this brand’s authenticity.
When making the decision to change a business or brand name after a number of years, it’s important to consider all angles. Eavanna came to us as Akina Skin & Laser Clinic, a business she had developed, successfully, for many years. During this time though, it had become clear that the beating heart of the business was actually Eavanna herself. Through extensive brand research and exploration, the decision was made and Eavanna Breen Skin & Laser Clinic was (officially) born.
sector
Beauty
services
Brand Identity
Brand Language & Tone of Voice
Brand Strategy
“I am absolutely thrilled with the outcome of the work that I trusted upon the Good as Gold agency, and would like to express my sincere gratitude for the exceptional work done by the agency. From the very beginning, the agency demonstrated a deep understanding of my brand and the values that I stand for. They took the time to listen to my needs and requirements and crafted a vision that perfectly captured the essence of our brand. Their creativity and attention to detail were truly outstanding, and the result was a brand that was not only visually appealing but also deeply resonated with our target audience.
Throughout the entire process, the team at Good As Gold was professional, responsive and proactive, and kept me informed at every step. They demonstrated a strong commitment to delivering a product of the highest quality, and I truly felt that they were invested in our success. Overall, I could not be happier with the work that was done. Danielle, Lauren and the team not only met, but exceeded my expectations, and I would highly recommend them to anyone seeking to rebrand or create a new brand. I am confident that my new brand will help us to achieve our business objectives, and I am grateful to the agency for its exceptional work. Thank you!”
- Eavanna Breen, Eavanna Breen Skin and Laser Clinic
FORMING THE BRAND IDEA
During the research phase, we got to work understanding the customer’s pressing needs in this space and how we could best answer these through the brand identity and subsequent brand communications. Our key findings led us to articulate a brand idea which aligned us as a team, alongside Eavanna, throughout the project.
“Through trusted guidance and results-based treatments, we celebrate the diversity of skin and the power of ageing with confidence and grace.” - The Brand Idea
BRINGING THE BRAND IDEA TO LIFE
Stemming from the brand idea, we felt inspired by the pearl, the concept of layers being added over time to build something stronger and more beautiful. We explored textures of protective layers in nature and art, aiming to draw attention to the beauty that can be created from the inside. Taking the pearl as an exemplar of beauty existing as a result of balance within.
From here, we developed the visual language for the brand with Eavanna herself at the core. We created a brand language that spoke to her experience and the care she has for her customers, many of whom are long-term clients.
To elevate the brand, we created a new tone of voice, brand values, digital visual direction, and signage concepts. We also created new brand patterns, drawing inspiration from the pearl. Anchoring all of this was the idea of the diversity of skin tones and qualities, this also informed the identity, creating a brand that is both elegant and inclusive.