Innocent is Bliss, Working With Innocent Drinks
“Good As Gold are the perfect example of why bigger brands should shop locally and work with smaller agencies in Ireland.”
– JOHANNE LORGE, FORMER INNOCENT DRINKS IRE MARKETING MANAGER
sector
Food & Drink
services
Social Media Content Creation
Campaign Asset Design
Copywriting
Point-of-sale Design
Other Creative & Design Requirements
The biggest challenge and the key to our success working with innocent drinks is getting under the skin of the brand - its personality and the ever-changing creative. A company that pushes the boundaries creatively is always adapting and the team behind innocent has their finger on the pulse when it comes to both culture and social awareness. Their social media content is a reflection of this, and we work closely alongside both the Brand Manager and Marketing Manager in Ireland to ensure the innocent message in a fun and relevant way to a local Irish audience.
“Working with Good as Gold is always quick, efficient and inspiring. They are incredibly creative and innovative in their approach. I’m always confident sending them a brief as I know our brand will be handled with care and our campaign will be executed expertly thanks to their hard-working and talented team.”
Over the years, our service offering has included everything from social media content creation and copywriting to point-of-sale and campaign asset creation. On larger annual campaigns like “the innocent big rewild” we adapted global assets for large scale OOH formats including 3D billboards, animated shopper screens and digital display creative.
The size of our team allows us to become fully immersed in the innocent way of doing things, with everyone in the studio contributing creatively. The playful nature of the content for social really allows us to be topical, socially relevant and to connect with their Irish audience.