At their core, Barnardos are a children's charity with a mission to protect and support children and young people. As such, we infused our designs with a playful touch, further developing geometric shapes, creating a childlike and engaging visual landscape.
We worked closely with the Barnardos team once again - from copywriting and content strategy to content flowing and design.
Working with Barnardos each year gives us a small insight into the incredible work they continue to do for families in need. In the midst of a cost-of-living crisis, this work is more important than ever.
Our challenge was to build on the visual approach from the previous year and evolve it with a fresh concept, ensure optimal accessibility and legibility, and ensure easy wayfinding. Here's how we did it.
We approached this project with accessible design at the front of our minds. This materialised by;
The Annual Report is a very important document for the organisation and is a huge undertaking for the agency we work with. Danielle and Lauren could not have been nicer and easier to work with. Good As Gold were very supportive, so patient and kind, particularly when there was extra pressure on getting this project across the line. The finished product looks great and captures the organisation’s values and mission perfectly.
