Barnardos Annual Report & Financial Statements 2022
Our second year working with Barnardos on their digital Annual Report & Financial Statements resulted in a playful evolution with the child’s journey at its core.
sector
Not-for-profit
services
Interactive PDF Design
Creative Copywriting & Editing
Infographics, Charts & Tables
After months of hard work, the Barnardos Annual Report 2022 has now been published. This year’s design was an evolution of last year’s, mapping the child’s journey through life in line with the charity’s mission to transform the lives of vulnerable children because childhood lasts a lifetime.
We worked closely with the Barnardos team once again - from copywriting and content strategy to content flowing and design.
Working with Barnardos each year gives us a small insight into the incredible work they continue to do for families in need. In the midst of a cost-of-living crisis, this work is more important than ever.
THE CHALLENGE
Build on the visual approach from last year and evolve it with a fresh concept
Ensure optimal accessibility and legibility
Ensure easy wayfinding
THE DESIGN INTENT
To develop the concept of a constant line that depicts Barnardos as a reliable, helpful support that is present throughout a person’s childhood and into adulthood. The visual language should echo and support the charity’s tagline “because childhood lasts a lifetime”. A key consideration was to optimise accessibility for neurodivergencies.
CREATING A COHESIVE DIGITAL STORY
In order to showcase the 2022 story of the Barnardos charity in the best possible way, our team worked closely across all aspects of the document including User Experience copywriting, document structuring, content formalisation, and full content design.
We undertook several significant initiatives to enhance our design approach, including:
An Evolution Through Accessible Design
Refining text content design with the aim to improve readability overall.
Devising a grid system that would lend itself to easy reading on a variety of screen sizes to ensure seamless on-screen reading experiences.
Evolving the colour palette taking into account both brand identity and legibility considerations.
We made a deliberate choice to switch to an alternative typeface to enhance legibility for our audience.
In terms of accessibility, we closely followed the Dyslexia Styleguide issued by Barnardo's, which is rooted in the guidelines provided by The Irish and the UK Dyslexia Association.
This year's report saw a commitment to adhering to best practices for accommodating individuals with colour blindness and neurodivergencies, in line with our dedication to inclusive design.
AN EVOLUTION THROUGH PLAY
At their core, Barnardos are a children's charity with a mission to protect and support children and young people. As such, we infused our designs with a playful touch, further developing geometric shapes, creating a childlike and engaging visual landscape.
