A romantic brand identity and website project for Shane Prunty Weddings with nostalgia at it's heart.
“The older we get, the less important material things become and we find value in our memories. It’s vital we safeguard these and record our happy moments in order to experience them again as we age. Weddings are the pinnacle of our happy moments, our very own love story that we can revisit time and time again.” Copy taken from Shane's brand story, developed as part of the guidelines.
What Shane does best is tell real-life love stories that are made to be told, retold and told again. His work is timeless, his style is documentary, and to top it off he’s married to Lauren. This meant the team were trusted to get romantic and bring Shane's talent to life with a new identity and a website to match.
I'd been wanting to rebrand for a long time and finally engaged Good as Gold in early 2024. Since I've launched the rebrand and new website the quality of the enquiries I receive are exactly the premium target I'm after. Couples are finally recognising my work for all the right reasons because of how it is now delivered via the new identity.
