Establishing the Irish Defence & Security Association
A collection of Irish and Irish-based SMEs, research organisations and multinational corporations with one goal, to protect the country of Ireland.
sector
Security
services
Naming
Brand Identity
The IDSA Logo and Tagline
The Irish Defence and Security Association was formed with a goal to educate society about prevalent disinformation, among other threats, regarding Ireland’s defence status. We worked with the association to create a strong new brand identity that would appeal to the broad demographic that formed its target audience.
IDSA Promotional Material
The logo consists of an Irish harp and a shield. We wanted to use these two traditional symbols in a contemporary way so we used a geometric approach and a fresh colour palette when designing the logo icon as well as pairing it with a clean, modern typeface that would lend itself to digital. The concentric lines in the logo were doubled up as brand pattern, creating a conceptual guard over imagery of Ireland.
A key objective of the project was to communicate the transparency and credibility of the Association while remaining trustworthy and instilling national pride.
Website Mock-Ups