Corrigan Collection

With the Corrigan’s, their enterprise is a family affair with Richard’s son Richard Jr leading the charge. After the look and feel for the restaurant was finalised, we worked closely with Richard Jr on the visual approach, strategy for social and the website design and build.

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Virginia Park Lodge, Richard’s haven in Cavan, and specifically the Gooseberry Gardens, formed the inspiration for the brand visuals. We created a playful, engaging brand aesthetic that could easily be applied to all elements of the roll-out. The brand purpose ‘serving you the park on a platter’ inspired a suite of elements that could be used in a variety of combinations.

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Developing a suite of illustrations and using a bold, retro-futuristic typeface helped create the vibrancy and movement that brings the brand to life. The illustrations and colour palette were inspired by mid-century styles and led to a simple approach to animation that we integrated throughout the website UI.

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Great things happen when unbridled, enthusiastic people come together.

Richard Corrigan
Corrigan Collection
The social and digital aspect of this campaign was the linchpin to its success. Prompting our consumers to take action and joining the hundreds of others in a pledge to ‘self-care’ was the heart of the campaign. Having such a strong creative meant that we saw an increase in engagement and good cut through with OOH. It drove a 3% uplift in brand preference and a 9% YoY sales increase. This is a fantastic result!
Laura O'Connell New
Benecol Ireland

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