Made up by brand imagery, videos, and copy, this is ultimately what brings your website to life and a lot of the time, it's a last minute consideration. Taking a look at copy specifically, here's some things to consider before you start planning a website project.
Do you have a brand tone of voice established?
The language on a website is an opportunity to connect with the visitor and give a flavour of who you are as a brand. The words used showcase the brand personality and your understanding of the people you're trying to appeal to. It's important to work out in advance how you speak as a brand and business, whether you use slang or not, how clever or funny you need to be. It'll give a great blueprint for the website copy and will help to keep everything sounding like it's from one source.
Can you write?
It’s okay if the answer is no. The sooner you decide whether you’ll be writing your website content or bringing in someone to do it for you, the easier the process will be. Bringing a copywriter on board is a way of ensuring the right messaging is being delivered throughout your website in a clear and consistent way. You can dip your toe in by providing content direct for the blog if developing your own voice is important to your sector or industry.
What is UX copywriting?
As standard, we provide UX copywriting as part of our web projects. This is essentially reworking information and content provided by our clients for the designers - outlining page titles, website slugs, formatting the page sections and paragraphs based on the wireflow created and including calls-to-action, links etc. Here, we rely on the client to provide the content to us already written in the brand language.
What is creative copywriting?
Taking on the task of writing all of the creative copy for your website is a large undertaking, and takes a lot more time and headspace than one might think. Not having a plan for the website copywriting can often slow things down and cause delays. If this is something you decide to delegate to us, our copywriters delve into the brand’s voice, immersing ourselves in the language and creating a selection of brand vocabulary to work with. We then write the copy in the tone established and carry it through the text on every page. Providing rounds of amends here, ensures all parties are reading off the same hymn sheet or Google Doc in this instance.
Some examples of creative copywriting we’ve worked on, but give us a shout if you want some more info.
