Launching The Dublin Liberties Distillery On Social
The Dublin Liberties Distillery, Dublin’s newest distillery experience, is a fully immersive attraction in one of Dublin’s most exciting areas, The Liberties - also known as HELL.
sector
Whiskey
website
www.thedld.com
services
Social Media Strategy
Hashtagging Strategy
Social Media Management
Community Management
Content Creation & Direction
BRIEF
Having met with the Marketing Director, Avril, she explained that she was keen to partner up with a small company willing to fully immerse themselves in the brand and collaborate with the team. The aim of the project was to support and guide the DLD team in their social media efforts surrounding the launch of the new distillery in mid-February.
SCOPE OF WORKS
Social Media Strategy including Hashtagging Strategy / Social Media Management / Community Management / Content Creation and Direction
WHAT THE CLIENT NEEDED
DLD needed someone who could hit the ground running so we got stuck in straight away. We started by learning the history of the area as well as the whiskey-making process and terminology. Not to mention, jumping feet-first into the already existing brand tone of voice guidelines which we used to steer all content that we created for social.
HOW WE DID IT
As well as learning all we could about the brand and its history, we worked together on creating a clear, content calendar that could be signed off at a specific time each week, taking the burden off the client.
We met with Avril in early February, with the official launch on 19th and 20th February. The project required immediate attention and quick turnaround times to ensure we were capitalising on all the social opportunities in the run up, during and post-launch.
PLATFORMS WE USED
Facebook / Facebook Stories / Twitter / Instagram / Instagram Stories / Social Media Paid campaigns (Facebook Business Manager)
WHAT WE DID
We managed their social accounts for the first six weeks to create a strong foundation of followers and establish brand tone of voice and direction. This gave the DLD a solid base from which to grow and develop their social media accounts in-house and piece of mind in the run up to, during and after their launch that things were being taken care of.
RESULTS
We managed their social accounts for the first six weeks to create a strong foundation of followers and establish brand tone of voice and direction. This gave the DLD a solid base from which to grow and develop their social media accounts and piece of mind in the run up to, during and after their launch that things were being taken care of.