The Importance of Copywriting When It Comes to Your Website
The Importance of Copywriting When It Comes to Your Website
Often overlooked but absolutely essential to a unique, on-brand website is copywriting. The expression of your brand or business through prose provides the opportunity to really connect with your audience and stand out in a sea of competitors. It’s also where you can inject the most personality. Things to consider when it comes to copywriting for your website:
Do you have a brand tone of voice established?
It’s important to consider your brand’s personality and how to speak when writing from the brand’s perspective. Often, when there is a prominent individual founder behind the business, this tone of voice flows similarly to them. Are you funny? Do you want to use slang? Thinking about your target audience here is a great place to start and what will really resonate with them.
Can you write?
It’s okay if the answer is no. The sooner you decide whether you’ll be writing your website content or bringing in someone to do it for you, the easier the process will be. Bringing a copywriter on board is a way of ensuring the right messaging is being delivered throughout your website in a clear and consistent way. You can dip your toe in by providing content direct for the blog if developing your own voice is important to your sector or industry.
What is UX copywriting?
As standard, we provide UX copywriting as part of our web projects. This is essentially reworking information and content provided by our clients for the designers - outlining page titles, website slugs, formatting the page sections and paragraphs based on the wireflow created and including calls-to-action, links etc. Here, we rely on the client to provide the content to us already written in the brand language.
What is creative copywriting?
Taking on the task of writing all of the creative copy for your website is a large undertaking, and often comes as an afterthought. Not having a plan for the website copywriting can often slow things down and cause delays. If this is something you decide to delegate to us, our copywriters delve into the brand’s voice, immersing ourselves in the language and creating a selection of brand vocabulary to work with. We then write the copy in the tone established and carry it through the text on every page. Providing rounds of amends here, ensures all parties are reading off the same hymn sheet so to speak.
Some recent examples of creative copywriting we’ve worked on: